Ben and Jerry’s parent company Unilever has seen a massive decrease of $2.5 billion in market value after conservatives have begun boycotting the company for its Fourth of July tweet virtue signaling on how the United States is on stolen land that needs to be returned to the natives.
The official account for Ben and Jerry's tweeted out an infographic alongside the text, “This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now,” attaching a link to their website.
https://twitter.com/benandjerrys/status/1676214289353572352
Their website goes even further, claiming there is a problem with “a good parade, some tasty barbecue, and a stirring fireworks display,” all because America was built on stolen land, according to them.
People immediately found problems and hypocrisy in the company's tweets. Its current headquarters is stationed in Waterbury, Vermont, which used to belong to local Native American tribes. Of course, it’s not even like Ben and Jerry’s is an American company anymore, being bought out for a cool $326 million by Unilever, a company based out of the United Kingdom.
This is not the first time that the ice cream company has attempted to virtue signal on its Twitter account, previously tweeting against the Supreme Court ending affirmative action alongside a quote from Justice Ketanji Brown Jackson and talking about how they consider trans rights human rights. With a track record like this, it's surprising that it took this long for a boycott against parent company Unilever to start.
https://twitter.com/benandjerrys/status/1658834761765515264
Through the boycott, Unilever has seen an immense $2.5 billion loss in its market value. A company losing billions over a conservative strike is nothing new, with both Target and Bud Light previously seeing significantly higher losses than these. However, the boycott has just begun, only two days into it at the time of this article's publication.
https://twitter.com/travis_in_flint/status/1677034680346918912?s=46&t=BzGqRxQ2Pz3nzYsU8wJqNQ
Perhaps Ben and Jerry’s and Unilever should actually do something to show their support for these causes instead of just trying to appear on the moral high ground on the company's Twitter page. Once they give money or land they own back to native tribes, they can begin to repair their image. But until then, the company is simply a hypocritical virtue-signaling corporation with no soul.
The official account for Ben and Jerry's tweeted out an infographic alongside the text, “This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now,” attaching a link to their website.
https://twitter.com/benandjerrys/status/1676214289353572352
Their website goes even further, claiming there is a problem with “a good parade, some tasty barbecue, and a stirring fireworks display,” all because America was built on stolen land, according to them.
People immediately found problems and hypocrisy in the company's tweets. Its current headquarters is stationed in Waterbury, Vermont, which used to belong to local Native American tribes. Of course, it’s not even like Ben and Jerry’s is an American company anymore, being bought out for a cool $326 million by Unilever, a company based out of the United Kingdom.
This is not the first time that the ice cream company has attempted to virtue signal on its Twitter account, previously tweeting against the Supreme Court ending affirmative action alongside a quote from Justice Ketanji Brown Jackson and talking about how they consider trans rights human rights. With a track record like this, it's surprising that it took this long for a boycott against parent company Unilever to start.
https://twitter.com/benandjerrys/status/1658834761765515264
Through the boycott, Unilever has seen an immense $2.5 billion loss in its market value. A company losing billions over a conservative strike is nothing new, with both Target and Bud Light previously seeing significantly higher losses than these. However, the boycott has just begun, only two days into it at the time of this article's publication.
https://twitter.com/travis_in_flint/status/1677034680346918912?s=46&t=BzGqRxQ2Pz3nzYsU8wJqNQ
Perhaps Ben and Jerry’s and Unilever should actually do something to show their support for these causes instead of just trying to appear on the moral high ground on the company's Twitter page. Once they give money or land they own back to native tribes, they can begin to repair their image. But until then, the company is simply a hypocritical virtue-signaling corporation with no soul.
- Article Source:
news.basedapparel.com
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