Conservative personality Tucker Carlson just struck a major seven-figure advertising deal for his Twitter show, ‘Tucker on Twitter,’ with Public Square, a shopping app that touts itself as a “starting point” for conservatives to battle environmental, social, and governance policies.
Tucker's Twitter show has been immensely successful with each episode pulling in tens of millions of views, with numerous episodes even surpassing the hundred million mark in terms of views. With such monstrous success, it was only a matter of time before Carlson would be roping in advertisers for the show which would have only made money otherwise through Twitter ad revenue sharing that was just recently rolled out.
https://twitter.com/TuckerCarlson/status/1678873144201818115
The show has faced some setbacks, with Fox News sending a cease-and-desist letter to Carlson’s team claiming that the company still has the right to keep Tucker’s content exclusive per the contract, according to Axios. The team had no interest in this cease-and-desist letter, explaining that “Tucker will not be silenced by anyone." The show continued to be made despite Fox's letter.
Of course, Tucker will likely only be getting advertising deals with conservative-leaning brands like Public Square. The company has been very open about its anti-leftist and woke viewpoints, with CEO Michael Seifert having previously interviewed with Breitbart lamenting about ESG and DEI in modern companies.
“So there’s really this cool parallel economy ecosystem that’s been created. And it all starts with consumer spending. We hate ESG, we hate Dei, we talk about these policies all the time in the news,” Seifert said. “But the only way that we are going to topple those corrupt philosophies that are destroying our economy is by shifting consumer spending. And so we’re offering the easiest directory out there to go and do that as your starting point.”
As for other future advertisers for Carlson, there haven’t been any specific ones that have openly struck deals but one can look to other conservative shows like ‘The Ben Shapiro Show’ and ‘The Megyn Kelly Show' for the type of advertisers that may want to join Carlson. Conservatives have several brands that are openly right-leaning in their political belief as well as many others that, while not inherently right-leaning, are willing to support either side of the aisle.
The deal struck by Carlson and Public Square is undoubtedly one of many and it how a successful pipeline can be crafted for shows on Twitter. Allowing Tucker to not just be able to produce the shows that expose and inform but also make money to pay his team and increase production quality only shows good signs for the future.
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