On Wednesday, the viewership numbers from the previous night for cable news were released and it is a bloodbath for Fox News.
For Tuesday night’s show of the renamed ‘Fox News Tonight’ hosted by Brian Kilmeade, the network only managed to reel in 1.7 million viewers. Fox still was able to beat out its competitors who received 678,000 total viewers for CNN and 1.4 million for MSNBC, but the gap between the networks seems to be closing.
In contrast, on Tucker’s penultimate show, the Fox host pulled in 2,992,000 viewers thus blowing out the competition at CNN, Anderson Cooper got 543,000 viewers, and MSNBC, Chris Hayes pulled 1,372,000 viewers, per AdWeek.
Making matters even worse for Fox, the network plummeted in the key demographic of 25-54 which Carlson normally was able to dominate in. The damage to that demographic was so bad that Fox got beaten out by both CNN and MSNBC, as reported by AdWeek.
Kilmeade was only able to attract 149,000 viewers from the key demo while CNN managed 163,000 and MSNBC got 162,000 viewers, clearly showing that a Fox without Tucker is a Fox without those between 25 to 54.
On Tucker’s Thursday show, he brought in 334,000 viewers from that age frame meaning that Kilmeade lost over half of his audience, approximately 55 percent.
“Fox News Media and Tucker Carlson have agreed to part ways,” the network said in a statement at the beginning of the week announcing Carlson’s departure, according to Forbes.
“We thank him for his service to the network as a host and prior to that as a contributor,” Fox continued in its statement. “Mr. Carlson’s last program was Friday, April 21st. Fox News Tonight will air live at 8 PM/ET starting this evening as an interim show helmed by rotating FOX News personalities until a new host is named.”
Making matters worse for the company, its stock price plunged leading to nearly a billion-dollar loss in valuation.
According to Business Insider, Fox Corporation’s stock fell as much as five percent leading to $962 million in market value.
Over the past month, the cable news network’s stock, Fox Corp Class A, hovered around $34 a share. Following the announcement, however, the stock plummeted to, as of this report, $32 a share.
In addition, Fox Corp Class B, hovered around $31 a share before falling to $29 a share in the mid-morning trading hours.
It is clear that Fox News made a major error and that is already appearing in their flagging viewership numbers as audiences tune out without Tucker.
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