Anhesuer-Busch is playing a game of never-ending limbo after the massive boycott against its premiere brand Bud Light, announcing on Monday that they would be selling off eight of their beer brands to a Canadian cannabis company.
The company purchasing the eight brands is Tilray Brands and will be cutting a significant hole into the beer giant's current portfolio. According to VinePair, Tilray will be purchasing Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and Hiball Energy with the deal expected to close in September of 2023 for $85 million. The purchase isn’t just for the brands but will also be getting all of the facilities and employees that come with them.
https://twitter.com/tilray/status/1688643551066820608
It seems like the company has realized something must be done as they continue to lose millions every month from the ongoing boycott. According to the DC Enquirer, the company lost an estimated $390 million in sales during its second quarter, over four times the amount it will be gaining from selling off its eight brands.
The loss comes from the continued disappointing sales as Bud Light sees a 30 percent drop in sales per week while all Anheuser-Busch see a solid ten percent drop in sales per week on average, per DC Enquirer. In comparison, rival beer brands are seeing sales increases in the high teens, with some even seeing increases in the low twenties.
Anheuser-Busch has been reeling since their catastrophic partnership with transgender influencer Dylan Mulvaney after the company sent him a custom can to celebrate his ‘365 Days of Womanhood.’ The move resulted in a record boycott against the American beer company, causing millions of dollars in lost sales and massive brand damage, per DC Enquirer.
The boycott against Anheuser-Busch is seeming to cost the company millions, money they’re desperate to get back. When they are resorting to selling eight of their brands, even if they’re lesser-known brands, things certainly aren’t looking too good for the once-dominant beer giant.
But alas, that is the price that is paid when a company forces the most extreme of political ideologies into the products that everyday Americans consume. Social media may be a microchamber where it looks like the majority of people love transgenders, but the real world isn’t so receptive to the idea that men can be women and vice-versa.
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